Potential Plus International

Potential Plus International is a leadership development consultancy who works with global organisations.

The first challenge was to agree the name that helped to position the business as senior and operating globally. Through a workshop with the client, we formulated a brand and naming strategy. From that we would develop an identity to reflect the ‘extra’ that Potential Plus provides businesses and leaders in an elegant and distinguished way (very appropriate if you’ve met Oona Collins the CEO!)

The solution to the name was to bring in ‘International’. We then designed a logo that was inspired by the language of luxury brands with a monogram that features two intertwined letter ‘P’s from the name to create a ‘plus’ symbol in gold.

We then created a comprehensive collection of collateral, including business cards, letterheads and templates featuring an elegant colour palette. We also designed a fully responsive website using large city skylines to emphasise the global nature of the business.

Check out the website here.

More projects