We have just created branding for Lantern, a cross-TV collaborative service founded by ITV, Sky, and Channel 4, alongside Thinkbox, the marketing body for UK commercial TV. This new initiative is a cutting-edge measurement and reporting solution being developed for the UK TV advertising market. Lantern will allow agencies and advertisers to tap into a huge data resource pooled from all the major commercial TV channels. Clearly the name ‘Lantern’ references shedding light, so a TV screen was an obvious metaphor.
You can see the case study here.