We have just been commissioned to design a new identity for a new charity foundation founded by Suzi Digby (Lady Eatwell to you and me), of Last Choir Standing fame. The charity aims to encourage 16-22 year olds to embrace classical music, particularly choral works. It will do so in a way not done before, by online interaction between the youngsters and the performers or even crew. Blogging and tweeting will bring together all parties. The foundation has chosen to put on a performance of JS Bach’s ‘St Matthew Passion’, a mighty choral works. It will be performed at Ambika P3, a huge concrete industrial space at the University of Westminster.

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