We designed a book of 30 photographs, which accompanied a booklet with a 30 word title and 30 word messasges. There were four small square booklets that promoted the area, ‘30 minutes around Gresham Street’, ‘30 illustrious neighbours’, ‘30 ways to Gresham Street’ and ‘30 points of view’. These were all square and were delivered in a one foot square box.

Production values were high, but this only reflects the specs and finishes of the building itself.

On location, we provided thought-provoking and inspirational business quotes, on giant shopping bags where retail space was to be on the ground floor and a giant book in the office reception area, something of a conversation piece.

The tone of communications was appropriate to its audience, CEO level leaders of global businesses.

It was let within three months to Dresdner Kleinwort Wasserstein, the exact profile of organisation targeted.