Ape-ril campaign

We were asked to design a fundraising campaign for the Sumatran Orangutan Society, an organisation that works to protect the critically endangered Sumatran Orangutans and prevent them from becoming the first Great Ape species to become extinct. The campaign named Ape-ril encourages people (throughout the month of April) to do what all male apes can do and grow a beard.

We created a central graphic of a jungle scene filled with Orangutans that from a distance forms the shape of a thick jungly beard.

This was used for people to print out and wear as a mask to use on social media, helping to spread the message of the cause.

We created a fundraising booklet for fundraisers to use as inspiration, and we created social media banners and photography of celebrities who were backing the campaign.

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