We divided the marketing literature into a three brochure set: ‘work’—detailed information about the scheme; ‘rest’—information about the area, bars, restaurants and cultural venues and ‘play’— a bit of fun to emphasise what a great area Bankside is to inspire staff.

The theme was carried across to all communication materials, including: a lenticular three stage map, a meeting room glass table with three layers of different information plotted on a map and all the display graphics within the marketing suite.

Key to their marketing was the website, which used the theme as a structure for its navigation.

It was a winner of Design Week and Benchmark awards.