Bankside 123 marketing suite

Bankside 123 is a mixed used development on the South Bank, including office and retail.

Whilst building works were underway, Land Sec commissioned the construction of a temporary marketing suite, directly alongside the development and the main road. Architects Aukett Fitzroy Robinson (now Aukett Swanke) designed the space, a two storey Portakabin.

We were asked to provide graphics for the marketing suite and work alongside the architects to deliver this.

The interior graphics followed the ‘123’ idea with a series of three word phrases to support the selling points. These were mostly vinyl—a cost-effective, temporary solution. The meeting table had three layers of glass, each highlighting transport, amenities and places of interest on a map.

Outside, facing the road, we designed a giant poster format that featured local photographers’ work of nearby places, such as Borough Market. The area is full of cultural wonders. This was updated on a regular basis.

The office spaces were successfully pre-let in three months and we went on to produce marketing promotions for the retail spaces.

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