We introduced a series of eyes, which have been used graphically and at scale, to provide powerful engagement. It becomes an abstract thing of beauty – strangely captivating. But essentially they communicate what they are focused on – each individual.

The most powerful and compelling way to express their achievements was to use the actual people they help to tell their stories of success.

We introduced focus into typographic statements, linking back to the eye theme.

It is very humbling to be able to help such a worthy charity and hear the positive stories of hope from the young people.