Our idea was to communicate the happiness of a dog in the most instantly recognisable form, a waggly tail. Tim Flach, the legendary animal photographer, shot moving images for the website and still images for a set of postcards. They feature wagging tails from a diverse collection of dogs, kindly provided by dog club members.

The business was launched in February 2013 and achieved its first year target within five months.

Results
– Nominated for a Design Week Award 2018 (Print Communications)
– Awarded Bronze at the Fresh Awards 2019