Meyer Bergman bought a shopping centre in Ostrava, Czech Republic, shortly after it opened. A local agency had already created a logo and their advertising featured a supermodel, which didn’t suit the demographic at all! This is not a wealthy area of the Czech Republic! Meyer Bergman wanted to set the correct tone for communications and create a brand that spoke to the local people.

Our brief was to create a coherent brand identity which would describe what the centre offers – something for everyone all under one roof. It is a massive centre and so much goes on there. It has a cinema, bowling, a creche where kids dress up as pirates and princesses, food outlets galore and of course fashion retail. It really is a destination place where people can come and meet, lunch, drink, play and shop.

The architecture of the centre is actually incredible, and helped to inspire our thinking.