The concept was centred around the idea that this new square is where people meet, where the City meets the West End, so all of our key messages were communicated through combinations of things ‘meeting’.

We printed the front section of the marketing brochure on bible paper which showed through the image from the next page, combining front and back of page images into one. This followed through to the banners in the marketing suite and the promotional materials we produced.

The office space was swiftly let to the likes of Deloitte, who took one entire building and a mix of law firms and financial institutions, who shared the others.