Our remit was to design a marketing brochure, website, marketing suite and hoardings.
The thinking came from the combinations of elements that come together to form the scheme. We developed this around an ampersand and featured combinations of images that highlighted different aspects.
We used natural materials and nature’s colours to showcase the messages. We suggested the marketing brochure told the story of how the thinking came together, from the architect’s perspective, then the interior designers, the landscape architects and the environmental planner, as a huge amount of research went into maintaining the integrity of the thinking.
This made a compelling case for buying here. Phase One was successfully sold from plan.